A love letter to the small businesses
that make New York special.

The local businesses that kept us fed, fueled, and in some cases, justifiably banned, have fallen on the hardest of times—and the light at the end of this tunnel is still very much just a pinpoint down the way. But they won't go it alone.

Introducing #ILoveLetterNewYork: an open-sourced idea designed to transform the love we have into beautiful, one-of-a-kind pieces of promotion to drive business to the places most ingrained in our memories—so we can keep creating new ones in the future. Each piece of work, a hand-done illustration that appears not just on our channel, but on Instagram's maps.