We gave the world an Original,
You gave us a thousand back.
adidas Originals was made original by the people and communities who took it from sport to culture in their own ways.
In a global 360º campaign we illustrated this idea through the brand’s most famous silhouettes — SUPERSTAR, GAZELLE, and SAMBA, three icons that found their way into the centers of cultures around the world, through three unique journeys in time.
This is a dedication, a love letter, to the Originals who made adidas who it is today, be they the names we know and grew up with, or the ones we’ll never know.
Made up of three anthemic films for each shoe and a a global museum of Originals, this campaign was a reset for adidas Originals and one of the biggest undertakings from the brand in recent history.
Three Films,
One Story
The films link together in a triptych featured in retail stores globally. One unique scene is shared by each protagonist, representing our intersecting timelines, and giving a moment of calm for each protagonist as they link up.
