How do you reignite love for a platform that the world is already using? In a time when, after a year of remote life, so many people were eager to "go back" to who we once were? The answer wasn't to champion going "back" at all - but to question the potential in who we can become moving forward. Inspired by the talent and voices our platform is known for, we created moving portraits emblazoned with declarations of who they, and we, can become, and placed them out in the world in hyper-contextual locations. The resulting body of work set the stage for a new brand POV to enter into culture. One that marks the exploration and creation of our identity as a means to move us all collectively forward.
