Human – Creative – NYC
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Instagram - Yours To Make

The Last Mile - Volkswagen

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What you shine a light on
shows us all who we can be.

The resulting work is a celebration of youth and of the power they wield. A call-to-action that’s as easy to participate in as any: explore who you can be on Instagram, and show us what we can be in the process. Because who you are, and who we’ll be, is yours to make.


 
 
 

 
 
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Credits

AGENCY: Johannes Leonardo New York

GROUP CREATIVE DIRECTORS: Jeph Burton, Hunter Hampton

ART DIRECTOR: Austin Haas

COPYWRITER: Joshua Lampley

DIRECTOR: rubberband

PRODUCTION: Smuggler

EXECUTIVE PRODUCER: Tina Diep

PRODUCER: Siobhan Spence-Edwards

VFX: Blacksmith

STILLS PHOTOGRAPHER: Sophie Hur