Human – Creative – NYC
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adidas Originals SL72 FW25

adidas Originals - We gave the world an Original,

They gave us a thousand back.

 


We gave Originals their flowers.

At the time, the SL72 was a runner unlike any that had come before it.

But unlike Samba, Gazelle, or Superstar, this Original has yet to have its moment in culture: when the whole world saw it in a new light.

It was time to give SL 72 its moment in culture,
as one of the Originals that will give us a 1000 back.

 
 
 

 
 
 
 
 
 
 
 
 
 

Credits

AGENCY: Johannes Leonardo New York

GROUP CREATIVE DIRECTORS: Jeph Burton, Hunter Hampton

CREATIVES : Celia Mortlock, Austin Haas

JR CREATIVES : Kayla Beck, Phoebe Klien

Director: Thomas Lachambre

PHOTOGRAPHER: Kenny Germé

DESIGNER: Hannah Lo Bello